Back to Insights

My journey into the Lloyd's insurance market


When I joined the Lloyd's insurance market one year ago, I knew I was stepping into a world that was, to me, unfamiliar territory. I came into the role of Marketing and Communications Executive with an open mind and a determination to make a mark. However, as a gay Black man navigating this space, I quickly realised the need to balance my professional ambitions with my personal identity, all while trying to carve out my own space within a historic and, at times, traditional industry.

In this blog, I’ll share my journey as a newcomer to the market, exploring the challenges I’ve faced, the opportunities that have come my way and how my identity has shaped my experience. I hope that by sharing my story, I can offer insight, inspire others and contribute to the ongoing dialogue around diversity, equity and inclusion in our industry.

A newcomer’s perspective
Coming into the Lloyd’s market as someone new to the insurance sector, I initially felt overwhelmed. The market is steeped in history, with traditions and practices that span well over three centuries. It’s a world where established networks and longstanding relationships often hold as much value as technical expertise. As a newcomer, especially one without a background in insurance, I faced a steep learning curve.

I quickly realised that my role was not just about understanding the technicalities of insurance communications but also about navigating the cultural landscape of the Lloyd’s market. There was a lot to absorb: from the intricacies of underwriting and claims to the norms and expectations of the market. It was equally exhilarating and daunting, but I was determined to rise to the challenge.

One of the most valuable lessons I learned early on was the importance of building relationships. The market thrives on connections, and establishing a network of supportive colleagues and mentors within the Lloyd’s market and the LMA has been crucial for my growth. This support has been instrumental in helping me build confidence and navigate the complexities of the market.

The intersection of identity and professional life
While learning the ropes of the insurance market, I also faced the reality of being a gay Black man in a predominantly white, male-dominated industry. In many ways, this was not new to me; I have navigated similar environments before. However, the unique culture of the Lloyd’s market, with its deep-rooted traditions, added another layer of complexity.

There have been moments where I felt the weight of being different. Whether it was attending networking events where I was one of the few people of colour in the room or realising that my perspective as a gay man wasn’t always represented, these experiences made me acutely aware of the work that still needs to be done to foster true diversity and inclusion.

However, rather than feeling discouraged, I’ve seen these challenges as opportunities for growth—both personally and for the industry as a whole. I believe that the presence of diverse voices is crucial to driving innovation and progress. My perspective as a gay Black man allows me to approach challenges with a different lens, and I see this as a strength, not a barrier.

Embracing opportunities
One of the most rewarding aspects of my journey so far has been the opportunity to engage with initiatives aimed at promoting diversity and inclusion within the market. Working at the LMA, I’ve been able to contribute to conversations around making the industry more inclusive. Whether it’s through helping shape communications that highlight diversity initiatives or taking an active role in Diversity, Equity and Inclusion (DEI) workstreams, I feel privileged to be part of a movement that seeks to create a more equitable space for all.

My experiences have shown me that while progress can sometimes feel slow, change is happening. There is a growing recognition within the LMA that diversity is not just a buzzword and that great minds don’t think alike. Inclusive workplaces foster innovation, resilience and adaptability, all crucial elements for an industry as dynamic as insurance.

In my role, I see myself as both an advocate and a bridge. I want to use my platform to amplify diverse voices and bring attention to the experiences of those who, like me, may feel like outsiders. I also want to build connections and understanding between different parts of the market, creating a sense of unity and shared purpose. This is why I so greatly value the work of LMA CEO Sheila Cameron and her passion for making sure that diversity initiatives aren’t just about ticking boxes but are genuine efforts to reflect the richness of society within the workforce of the market.

The power of authenticity
One of the most important lessons I’ve learned is the value of authenticity. Early on in my career at the LMA, I felt the pressure to fit in and adapt to the culture around me. However, I soon realised that suppressing parts of my identity was not sustainable. Authenticity, I discovered, was my greatest asset. By being true to myself, whether in how I communicated with colleagues or in sharing my experiences, I’ve found that I can build deeper, more meaningful connections.

This realisation has shaped how I approach my work. When we talk about diversity and inclusion, it’s not just about representation; it’s about creating environments where people feel comfortable bringing their whole selves to work. I am fortunate to be in a role where I can influence these conversations and help create spaces where others can also feel seen and valued.

Looking ahead at the future I want to build
As I reflect on my first year in the Lloyd’s insurance market, I feel a sense of pride in how far I’ve come, but I’m also aware that the journey is far from over. I want to be part of a market that fully embraces diversity, not just as a strategy but as a core value that drives everything we do.

I envision a future where emerging professionals from all backgrounds see the Lloyd’s market as a place where they can thrive, where they don’t have to leave parts of themselves at the door to succeed. I want to see more people of colour, more LGBTQ+ professionals and more women not just entering the market but rising to positions of senior leadership. Representation matters, and seeing diverse leaders sets a powerful example for the next generation.

To achieve this, I believe that those of us already in the industry must take active steps to create change. For me, this means continuing to advocate for inclusive storytelling and representation in all aspects of our work. It means mentoring and supporting others who may feel like outsiders, just as I was supported when I first arrived. And it means challenging the status quo when necessary, ensuring that the push for diversity and inclusion is not just superficial but results in tangible, lasting change.

My call to action
I know that my journey is just one story in a broader narrative of diversity in the Lloyd’s insurance market. But I hope that by sharing my experiences, I can encourage others to share theirs too. There is power in storytelling, especially when it comes to challenging norms and building a more inclusive industry. It’s important for us to celebrate the progress we’ve made, but we must also remain committed to pushing for more.

To my peers in the market and even those beyond, I encourage you to embrace the discomfort that comes with change. Be open to new perspectives, even if they challenge long-held beliefs. And most importantly, work together to create an environment where everyone, regardless of their background, feels they belong.

Breaking new ground in an industry as established as insurance is no easy job, but I believe that it’s possible when we collaborate. As I move forward in my journey, I’m excited to continue contributing to this effort and I’m hopeful for the future that truly reflects the diversity, innovation and resilience that make the London market such a unique place to work.

James Williams
Executive, Marketing and Communications

James Williams
Executive, Marketing and Communications

View Profile