Executive, Communications

Introduction to the role

The Lloyd’s Market Association (LMA) has an exciting opportunity for a creative and detail-oriented individual to help drive forward the company’s marketing and communications activities and member engagement strategy. Reporting to the Head of Communications, the role has a broad and varied remit encompassing external communications and digital marketing delivery.

You will bring your expertise to bear generating digital content, partnering with the business to design marketing and communications campaigns that align with our strategic priorities. These campaigns play an integral role in helping the Lloyd’s insurance market to navigate the significant change and digitisation being experienced.

This position provides scope to bring new ideas to the fore in relation to promoting forthcoming Academy programmes, website redesign, as well as production of video and podcast content to raise the profile of LMA initiatives, such as our Legal Trainee scheme.

Introduction to the Lloyd's Market Association

The Lloyd's Market Association (LMA) exists at the very heart of Lloyd's, a world-leading global marketplace for complex risk where solutions to challenges are delivered every day. All 55 Lloyd's managing agencies, with a total market stamp capacity of approximately £52.6bn in 2024, and all Lloyd's members' agents, are members of the LMA.

We represent our members' interests to organisations including governments, regulators, and the market's central supporting body, the Corporation of Lloyd's. We provide professional and technical expertise in areas ranging from model policy wordings to the implementation of innovative technologies. We connect with our members to identify and resolve issues facing the market, and work in partnership with Lloyd's and the other market associations to influence initiatives and outcomes. We operate the market's most comprehensive technical education service, the LMA Academy.

Job purpose

The Communications Executive will play a key role in shaping and delivering the company’s marketing and communications efforts. The role involves developing and implementing marketing and communication strategies and requires an individual with a keen willingness to collaborate within a team environment, working across a number of internal teams and with our external members.

You will be responsible for ensuring an excellent member experience by providing the delivery of external communications, ensuring the LMA’s activities are communicated effectively.

Key accountabilities

Working with subject matter experts to generate content for the LMA’s digital channels, including technical blogs, thought leadership reports, videos, podcasts, social media, etc. that reflect and promote the LMA’s priorities.
Creating visually engaging content for use across emails, website, LinkedIn and X.
Preparing and delivering regular email newsletters, bulletins and event invitations for segmented audiences.
Developing and implementing email marketing campaigns, building automated email journeys to improve member experience and engagement.
Coordinating and updating our website content, keeping it current and up to date. Making enhancements so it provides a valuable, engaging information resource for our members.
Monitoring and analysing member engagement data and making recommendations for optimising communications and content based on engagement data.
Coordinating media activities alongside the LMA’s appointed PR agency.
Providing support and guidance to colleagues on communications strategies in a well-written and timely manner to ensure that messaging is effective and reaches the right audiences.
Delivering inductions to new employees on the role of Communications and providing training as needed.
Identifying opportunities to initiate new LMA projects to the advantage of LMA’s membership and, where appropriate, lead and drive such projects.
Building good working relationships with external stakeholders, e.g. Lloyd’s, other market associations, communications peers and other key stakeholders.
Keeping up to date with new channels and technology relating to communications.
Responding to LMA member (and other relevant) enquiries/requests for assistance in a timely manner.
Maintaining current knowledge of initiatives and developments within the LMA, Lloyd’s, and other key areas of the insurance market.
In addition to the above key requirements, you may be required to undertake other duties from time to time as the LMA may reasonably require.

Person specification

Education and qualifications

The role requires individuals of graduate or A-level calibre. Marketing and/or Communications-related degree or diploma (e.g. CIM, CAM or CIPR) would be beneficial, however, not a prerequisite.

General skills / qualities

High standard of writing, editing and proofreading.
Excellent attention to detail and quality.
Experience using email marketing software, e.g. Mailchimp.
Design skills and experience using design software, e.g. Canva, Adobe.
Experience of tracking metrics, monitoring and reporting on the performance of content across communications channels.
Experience in creating customer journeys.
Proficiency in using analytics tools including Google Analytics 4.
Knowledge of search engine optimisation (SEO) principles and techniques.
Proficiency in social media platforms, digital marketing tools, e.g. Hootsuite, Buzzsprout and content management systems.
Experience in video and podcast production desirable.
Highly developed interpersonal skills with the ability to establish effective working relationships and influence others at all levels internally and externally, being flexible in approach and having the courage to challenge when appropriate.
Resilient and adaptable style, responding positively and adapting to changing demands, objectives and priorities.
Comfortable taking ownership for work, prioritising and completing work to appropriate deadlines, while working effectively within a team.
Good working knowledge of Microsoft programmes: Teams, Outlook, Word, Excel and PowerPoint.

Experience

Proven experience in a communications, marketing or digital marketing role. Previous experience of working in financial/insurance sector, ideally gained within the London insurance market, desirable yet not essential.

LMA values

The LMA firmly believes that robust values at the heart of the organisation bolster its performance and enable the successful execution of strategy. We have five primary values that we strive to embody across the business in everyday practice. These are:

Trusted: Our expertise and independence enables us to influence, support and positively impact the market
Passionate: We are committed to help the market succeed and achieve great outcomes for our members
United: As a representative voice of our members, we connect and work as a team with our communities to achieve the best outcomes for our members.
Bold: We strive to be courageous in what we do, allowing us to lead, challenge and think innovatively
Inclusive: We enrich the marketplace by developing people and seeking ideas from a wide variety of backgrounds, cultures and skills. We embrace a diverse and flexible workplace and take action against non-inclusive behaviour

By encouraging these values internally, the LMA hopes that they will permeate beyond the business and into the marketplace, helping create a more dynamic, modern, and productive working environment.

Employee benefits

The LMA offers a comprehensive package of employee benefits. These include but are not limited to:

A competitive pension package with a generous employer contribution.
An industry-leading flexible working policy, built on trust. We enable our employees to choose how and where they work, at the LMA's office in London EC3, or elsewhere in the UK, providing that it suits the interests of our members, the LMA team and themselves. We welcome an open discussion on flexible working and your overall working environment so we can explore solutions that suits both the business and the individual.
26 days paid holiday, plus additional leave for key life events such as moving home, your child's first day at school and your marriage or civil partnership.

How to Apply

Please read and agree to our Candidate Privacy Notice by checking the box below. Details on how to apply will then be emailed to you.

Candidate Privacy Notice

Introduction

The Lloyd's Market Association ("LMA") is committed to protecting the personal data of its job applicants. This Notice sets out important information about how the LMA ("we" or "us") collect and use your personal data during the course of the application and recruitment process. Any references used during the course of this Candidate Privacy Notice that refer to "employer", "employee", or "employment" should not be used to infer that any employment relationship exists or will exist between the LMA and any workers, contractors or consultants to whom this Privacy Notice applies.

Any questions you may have should be directed to the LMA Data Protection Contact, whose details are provided at the end of this notice.

Scope

This Notice applies to job applicants located in the UK. In connection with the recruitment process, the relevant data controller is the LMA, Suite 426, One Lime Street, London EC3M 7DQ.

Other provisions apply to the personal data of employees and that provided by the LMA’s membership. For more information, please contact the LMA’s Data Protection Contact via the details provided below.

What is personal data?

In order to consider your suitability for a job with the LMA, we need to review your personal data, including that contained within your Curriculum Vitae. The LMA therefore needs to process (including the activities of collecting, storing and using) personal data about you and other personal data provided by you.

Personal data means information which identifies you or any other individual. The LMA will collect, use and store personal data provided by you for a wide variety of reasons in connection with the application and recruitment process.

What is our legal basis for using your personal data?

Under data protection law, there are various grounds on which we can rely when processing your personal data. In some contexts, more than one ground applies. We have summarised these grounds as Contract, Legal Obligation, Legitimate Interests and Consent, and outline what those terms mean in the following table.

Term	*Ground for processing*	Explanation
Contract	Processing necessary for performance of a contract with you or to take steps at your request to enter a contract.	This covers carrying out our contractual duties and exercising our contractual rights.
Legal Obligation	Processing necessary to comply with our legal obligations.	Ensuring we perform our legal and regulatory obligations. For example, providing a safe place of work and avoiding unlawful discrimination.
Legitimate Interests	Processing necessary for our or a third party’s legitimate interests.	We or a third party have legitimate interests in carrying on, managing, and administering our respective businesses effectively and properly and in connection with those interests processing your data. Your data will not be processed on this basis if our or a third party’s interests are overridden by your own interests, rights, and freedoms.
Consent	You have given specific consent to processing your data.	In general processing of your data in connection with employment is not conditional on your consent. But there may be occasions where we do specific things, such as provide a reference and rely on your consent to our doing so.

More information about how these legal bases apply is set out below in the section 'What personal data do we collect and how do we use it?'

What personal data do we collect and how do we use it?

Examples of the data we process, how we use it, and which legal basis applies can be found in the table below.

Purpose	*Examples of personal data that may be processed*	Grounds for processing
Recruitment	Standard data related to your identity (e.g. your name, address, email address, ID information and documents, telephone numbers, place of birth, nationality, contact details, professional experience and education (including university degrees, academic records, professional licenses, memberships and certifications, awards and achievements, and current and previous employment details), financial information (including current salary information) language skills, and any other personal data that you present us with as part of your application related to the fulfilment of the role). Information concerning your application and our assessment of it, your references, any checks we may make to verify information provided or background checks and any information connected with your right to work. If necessary, we will also process information concerning your health, any disability and in connection with any adjustments to working arrangements.	Consent Legal obligation Legitimate interests
Physical and system security	CCTV images.	Legal obligation Legitimate interests
Providing information to third parties in connection with transactions that we contemplate or carry out	Information on your contract and other employment data that may be required by a party to a transaction, such as a prospective purchaser, seller or outsourcer.	Legitimate interests
Disputes and legal proceedings	Any information relevant or potentially relevant to a dispute or legal proceeding affecting us.	Legitimate interests Legal obligation

Where does the data come from?

The majority of the personal data to be provided by you is mandatory in connection with our recruiting activities. Failure to provide mandatory personal data may affect our ability to accomplish the purposes stated in this Notice, including considering your suitability for employment and/or entering into an employment contract with you or your suitability for a working relationship with us and/or entering into a contract for services.

The list set out above is not exhaustive and there may be other personal data which the LMA collects, stores and uses in the context of the application and recruitment process. The LMA will update this Notice from time to time to reflect any notable changes in the categories of personal data which it processes.

The majority of the personal data which we process will be collected directly from you. However, your personal data may also be provided to us by third parties, such as recruitment agencies, former employers, background vetting companies, official bodies (such as regulators), and/or medical professionals.

Referencing and vetting

As part of our referencing and vetting procedures, we may contact certain third parties in order to verify your personal information (including personal information that you provide as part of the application and recruitment process). These third parties may include:

former employers in order to verify your previous employment history
universities and/or other education establishments that you attended in order to verify your education history
professional bodies
background vetting companies.

We will only seek this information in relation to successful candidates that have accepted a conditional offer of a working relationship with us and we will inform such candidates before doing so. Where you provide us with the personal data of others in the recruitment process including, but not limited to, in relation to obtaining references, we assume that you have obtained the permission of that person to disclose their personal data to us. If you do not have permission, please do not provide their personal data to us.

How do we use your personal data?

The LMA uses your personal data for a variety of purposes in order to take steps necessary to enter into a working relationship with you, to comply with legal obligations or otherwise in pursuit of its legitimate business interests. We have set out below the main purposes for which candidate personal data is processed:

to identify and evaluate job applicants, including assessing skills, qualifications and experience
to verify candidate information and carrying out employment, background and reference checks, where applicable and in order to prevent fraud
to communicate with you about the recruitment process and your application
to comply with our legal, regulatory, or other corporate governance requirements
to conduct data analytics to review and improve the operation of our recruitment processes.

In addition to using your personal data to consider you for the role you applied for, we may retain and process your personal data to inform you about and to consider you for other roles that may be of interest to you. If you do not want us to consider you for such roles, please inform us.

Again, this list is not exhaustive and the LMA may undertake additional processing of personal data in line with the purposes set out above. The LMA will update this Notice from time to time to reflect any notable changes in the purposes for which its processes your personal data.

What special categories of personal data do we process?

Personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, health, sexual orientation, sex life, trade union membership and genetic and biometric data are subject to special protection and considered by UK and EU privacy law to be “special category personal data”.

If we process special category personal data about you (for example (but without limitation), storing your health records to assist us in ensuring that we provide you with a healthy and safe work workplace or processing personal data relating to diversity monitoring), as well as ensuring that one of the grounds for processing mentioned above applies, we will make sure that one or more of the grounds for processing special personal data applies. In outline, these include:

Processing relating to data about you that you have made public;
Processing being necessary for the purpose of establishing, making or defending legal claims;
Processing being necessary for provision of health care or treatment, medical diagnosis, and assessment of your working capacity;
Processing for equality and diversity purposes to the extent permitted by law.

We will always treat information about health as confidential and it will only be shared internally where there is a specific and legitimate purpose to do so.

When do we share candidate personal data?

The administration of LMA’s recruitment process involves various third parties. Accordingly, your personal data will be shared when you provide it to the LMA. When you upload your Curriculum Vitae, available start date, telephone number, email address and home address as part of the application process, for example, this is done online via our Applicant Tracking System on our HR Information System.

Part of the administration of the process is also carried out by the LMA’s outsourced providers.

The LMA will also share candidate personal data with other parties only in limited circumstances in order to take steps necessary to enter into an employment contract or contract for services or where necessary to comply with a legal obligation, or otherwise in pursuit of its legitimate business interests. Such parties may include:

Recruitment agencies
Background vetting specialists (if relevant)
Occupational health providers (if relevant)
HMRC and/or any other applicable government body
Accountants, lawyers and other professional advisers
Applicable regulatory bodies.

In all cases, the personal data will be shared under the terms of a written agreement between the LMA and the third party which will include appropriate security measures to protect the personal data in line with this Notice and our obligations. The third parties are permitted to use the personal data only for the purposes which we have identified, and not for their own purposes, and they are not permitted to share the data any further without our express permission.

In all cases, should personal data be transferred to a country which is deemed not to have the same level of protection for personal data as the UK, the LMA will put in place written data transfer agreements to protect the personal data. In the case of any transfer of personal data from a country within the European Economic Area (EEA) to a country outside of the EEA, these transfer agreements will incorporate the standard contractual clauses approved by the European Commission.

For how long will my personal data be retained?

The LMA will retain personal data only for as long as needed to fulfil the purpose(s) for which it was collected, or otherwise as required under applicable laws and regulations. Under some circumstances we may anonymise your personal data so that it can no longer be associated with you. We reserve the right to retain and use such anonymous data for any legitimate business purpose without further notice to you.

For unsuccessful candidates:

We will typically retain personal data collected during the recruitment process for a maximum period of 12 months from the end of the process subject to any exceptional circumstances and/or to comply with particular laws or regulations.
We may retain certain data relating to particular candidates on file for a longer period than 12 months in order to follow up with the candidates in relation to future vacancies; if you do not wish for your personal data to be maintained on file for this purpose, please inform us.

If you are offered and accept a position with us, the personal data we collected during the application and recruitment process will become part of your personnel record and we may use it in connection with your working relationship with the LMA.

What are my rights in relation to my personal data?

You will not be subject to hiring decisions based solely on automated data processing without your prior consent.

In certain circumstances, you have the right to seek the erasure or correction of your personal data, to object to particular aspects of how your data is processed, and otherwise to seek the restriction of the processing of your personal data. You also have the right to request the transfer of your personal data to another party in a commonly used format. If you have any questions about these rights, please contact the LMA's Data Protection Contact using the details set out below.

You have a separate right of access to your personal data processed by the LMA. You may be asked for information to confirm your identity and/or to assist the LMA to locate the data you are seeking as part of the LMA's response to your request. If you wish to exercise your right of access, you should set out your request in writing to the LMA's Data Protection Contact using the details set out below.

Finally, you have the right to raise any concerns about how your personal data is being processed with the Information Commissioner's Office (ICO) by going to the ICO's website: https://ico.org.uk/concerns/ or contacting the ICO on 0303 123 1113 or casework@ico.org.

Where can I get further information?

The LMA's Data Protection Contact has responsibility for overseeing compliance with this Notice and for dealing with any questions or concerns. If you would like further information about the matters set out in this Notice, please contact the Data Protection Contact at the LMA.

The contact details for the LMA's Data Protection Contact are set out below:

Data Protection Contact
Lloyd's Market Association
Suite 426
One Lime Street
London
EC3M 7DQ
Telephone: 020 7327 3333
Or you can email to dataprotection@lmalloyds.com.